Sony will promote the Xperia brand (alongside PlayStation) in Champions League thanks to new partnership with UEFA

Sony and UEFA this week announced a new deal that makes the Japanese company one of UEFA's official Champions League partners until 2018. Sony was already an UEFA partner, promoting its PlayStation brand on Champions League stadiums across Europe, but the new deal will also allow the company to promote its Xperia brand.

The new agreement will start from the 2015 / 2016 Champions League season, so we won't be seeing any Xperia logos during this season's final from June 6 (between Italy's Juventus FC and Spain's FC Barcelona).

Although it involves only European clubs, the UEFA Champions ...

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