vendredi 22 mai 2015

Ad revenue could have had a part to play in the decision for a large Nexus 6

While we've had ads on our smartphones for years now, mobile has been, and continues to be, a hard nut to crack for ad networks such as Google's. Speaking to the Wall Street Journal at the San Franciso ad:tech conference, Google's advertising chief, Sridhar Ramaswamy, confirmed that mobile search and mobile YouTube monetization remain a top priority for the giant.

As you can imagine, mobile advertising is mostly tough because of the considerably smaller real estate available to display ads, but also because it's relatively harder (compared to a desktop computer or a laptop) to ...

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